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5 Tips to create an interesting listing on online business directories

5 Tips to create an interesting listing on online business directories

Writing business listings is an art, and not everyone excels at it. If you want to sell your products and services at a rapid rate, then you must have an interesting listing ready for online business directories. To make your business listing work, here are some excellent tips to follow: Keep it crisp yet informative The chances are high that hundreds of businesses are offering products or services similar to what you are selling to your customers. Then, how do you ensure that you are different from the rest? Well, highlighting your specialties and providing all the relevant information about your offerings is a must to create an engaging business listing. Include the number of years your business has been in the industry, or if you are new to the field then include the reasons why people should trust you, and what’s exclusive that you are providing to your clientele? Provide a quick overview of your business in a few sentences to keep the listing interesting. Include a ‘Call to Action’ One of the sure shot ways to convert business directory visitors into customers is to give them a direction. By including a call-to-action, you can easily tell your prospects what they need to do to get the amazing products and/or services that you provide. “Call now”, “Visit our store today” or “Book an appointment” – effective CTAs like these are the perfect way to generate customers’ interest and trigger response. Market your USP There is no denying that every business excels at something. Be it customer service, quick availability or customized solutions, know what is it that your business excels at and what is it that your existing customers love about your business and turn it into your Unique Selling Proposition (USP). By clearly listing what your company can do to fulfill the needs of your customers, you tell them that you are well aware of their needs and are proficient enough to handle them. So, make sure that your business’s USP hits hard in your business listing description and is marketed in such a way that your business capitalizes on it well. Help your potential clients to reach you Believe it or not, but some businesses fail to provide contact information on business listings. Seems like a silly mistake? Well, blame it on haste or inexperience, but that does happen. This is why it is important to provide all your contact information correctly so that your prospects know how can they reach you. Make sure that your website URL is rightly added and give your location on the map as well. With the help of Google Maps, your customers can find your physical location, view your place on the maps and get driving directions too. Don’t miss the extras Many online business directories provide features like adding special offers, images, videos and customer reviews, and it goes without saying that every potential customer likes a business listing with attractive images, informational videos, and genuine reviews. Remember that these extra tabs are designed to help your business increase its credibility in the eyes of the visitors. Therefore, seize the opportunity by making good use of all these features and write a winning business description like a pro. Here’s what you will achieve by listing your site on a local online business directory. Enhanced market presence by listing on multiple local business directories. Increased Customer Base through targeted user traffic. Improved brand identity through word of mouth marketing. Top search engine ranking via organic and inexpensive advertising. Unlimited free site traffic through qualified inbound links. If you wish to make this happen for your business, contact us today at contact@go2pcr.com and we will take care of the rest.

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5 Best Ways to Engage Customers within the Community?

5 Best Ways to Engage Customers within the Community?

For any business, the key to driving revenue lies in engaging the customers within the community. When you give your customers an environment where they can connect and interact with you better, you make way for a long-lasting relationship. So, how can you engage your customers within the community? Let’s take a look at five ways to do so. Create an exclusive community team Create a team that is exclusively involved in managing your community. You do not need to invest a lot of money in establishing this team. You just need to set clear-cut roles and responsibilities amongst your employees to help them focus on their designated tasks related to community building and customer engagement. By acting as a bridge between your community and customers, this team should bring your business closer to different groups and support mutual growth and development. Build a strategy and craft an action plan What is the purpose you wish to serve by having a community? How will your chosen community help your business to advance? And most importantly, how will you create a shared value for your brand as well as your customers with the help of a community? Create a well-thought-out strategy that helps streamline your business processes and gives you a definite roadmap to set your focus on. Once you know what you wish to achieve, find out how will you achieve it. From the number of people, you will need to manage your community to the tools you will need to support it, your business should have an action plan that lists all the requirements and the ways to fulfill them. Create compelling content Once you have a team of community experts onboard, the next and the most important step is to create compelling content on an ongoing basis. Begin by realizing the needs of your target audience and then create informational content that will help them know your brand better. Find the social media channels that your audience is most active on. Then know about the type of content that these channels thrive on. Understand how can you create rich media to draw your audience towards your business and which type of content can incite action amongst your potential customers. Your content strategy should involve writing and publishing content that revolves around building a strong community for your business. Make the most of crowdsourcing Another crucial aspect of community building and customer engagement is leveraging the power of the crowd. Realize what are the needs of your customers. What do they expect from you and how can you provide them the same? You can read their comments on social media channels and sift through their emails to get better insights into their needs and corresponding behavior. Run contests or ask questions to know about your customers’ interests and to encourage high-value peer-to-peer interactions. Understand what annoys your customers Remember that customers often build strong opinions about a brand and if you ignore their feedback's, then you might put your reputation at stake. A positive word of mouth has huge power to attract new customers and retain the existing ones, whereas a negative review can severely damage a business. So, don’t just use customer insights to do what they expect you to and leave them there. Instead, use the same insights to know what your customers don’t like and avoid doing that at all costs. Here’s what you will achieve by listing your site on a local online business directory. Enhanced market presence by listing on multiple local business directories. Increased Customer Base through targeted user traffic. Improved brand identity through word of mouth marketing. Top search engine ranking via organic and inexpensive advertising. Unlimited free site traffic through qualified inbound links. If you wish to make this happen for your business, contact us today at contact@go2pcr.com and we will take care of the rest.

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5 Reasons to List your Business on a Local Online Business Directory

5 Reasons to List your Business on a Local Online Business Directory

If you’re still speculating whether an online Business Listing is worthwhile, our experience watching our member businesses witness an amazing ROIs has led us to conclude that the answer is ‘YES’. Millions of websites, thousands of online advertisements and hundreds of local competitors are making it impossible to launch a new business and gain instant popularity and customer base. One huge opportunity to gather instant visibility to your business is to list your products/services under a local online business directory. Remember the telephone directories and yellow pages of the 80’s? Well, online directories are pretty much the same but provide a wow-factor by reaching a specific set of target audience. Here are 5 good reasons why you need to list your business on a popular online business directory. Reason #1 Let your neighbourhood know your Business. Having your business listed on such local directories will improve your market presence, increase site traffic. Online business directories provide enormous opportunities for users to perform advanced filtering to help them connect with businesses of their interest. This helps you connect with local customers and also build your business’ local visibility within the community. Reason #2 Get Found by Focused Buyers. Local Business Directories allow their users to browse for specific businesses based on location, category, and service. This is extremely advantageous for small businesses since the buyers who are looking for specific service have already decided to buy but are looking for the best supplier/vendor. Listings with 100% profile completeness and accuracy in terms of contact details, business address, website, and photographs are preferred by such focused buyers. Reason #3 Inexpensive Advertising Platform. Advertising your business on another website (business directory) is a win-win situation for both the parties. Hence, most business listings are free and are charged a reasonable amount for other packages such as featured business on the home page, etc. Hence, you can list your business on a local directory at a small budget and low-maintenance cost. Reason #4 One-Stop Access to Business Contact Details. Online Directories provide an amazing platform for businesses to provide their most updated contact details to the visitors. Certain directories also provide a member dashboard to edit profile information whenever you want, which makes it easier to keep the profile updated. Instant access to contact information contributes to lead generation and increased ROIs. Reason #5 Get Reviewed. Get Noticed. Online Business Directories enable visitors to review businesses with a detailed description. Certain directories also allow visitors to sort and filter businesses based on reviews and ratings. As much as negative reviews can affect your business, positive reviews on an online platform boost your rankings to a greater extent. Requesting reviews from your happy customers, coupled with effective review management on multiple platforms using advanced tools make it easier to stay ahead in the competition. Here’s what you will achieve by listing your site on a local online business directory. Enhanced market presence by listing on multiple local business directories. Increased Customer Base through targeted user traffic. Improved brand identity through word of mouth marketing. Top search engine ranking via organic and inexpensive advertising. Unlimited free site traffic through qualified inbound links. If you wish to make this happen for your business, contact us today at contact@go2pcr.com and we will take care of the rest.

★ ★ ★ ★ ★

41 views • 2 slides
5 Reasons to List your Business on a Local Online Business Directory

5 Reasons to List your Business on a Local Online Business Directory

If you’re still speculating whether an online Business Listing is worthwhile, our experience watching our member businesses witness an amazing ROIs has led us to conclude that the answer is ‘YES’. Millions of websites, thousands of online advertisements and hundreds of local competitors are making it impossible to launch a new business and gain instant popularity and customer base. One huge opportunity to gather instant visibility to your business is to list your products/services under a local online business directory. Remember the telephone directories and yellow pages of the 80’s? Well, online directories are pretty much the same but provide a wow-factor by reaching a specific set of target audience. Here are 5 good reasons why you need to list your business on a popular online business directory. Reason #1 Let your neighbourhood know your Business. Having your business listed on such local directories will improve your market presence, increase site traffic. Online business directories provide enormous opportunities for users to perform advanced filtering to help them connect with businesses of their interest. This helps you connect with local customers and also build your business’ local visibility within the community. Reason #2 Get Found by Focused Buyers. Local Business Directories allow their users to browse for specific businesses based on location, category, and service. This is extremely advantageous for small businesses since the buyers who are looking for specific service have already decided to buy but are looking for the best supplier/vendor. Listings with 100% profile completeness and accuracy in terms of contact details, business address, website, and photographs are preferred by such focused buyers. Reason #3 Inexpensive Advertising Platform. Advertising your business on another website (business directory) is a win-win situation for both the parties. Hence, most business listings are free and are charged a reasonable amount for other packages such as featured business on the home page, etc. Hence, you can list your business on a local directory at a small budget and low-maintenance cost. Reason #4 One-Stop Access to Business Contact Details. Online Directories provide an amazing platform for businesses to provide their most updated contact details to the visitors. Certain directories also provide a member dashboard to edit profile information whenever you want, which makes it easier to keep the profile updated. Instant access to contact information contributes to lead generation and increased ROIs. Reason #5 Get Reviewed. Get Noticed. Online Business Directories enable visitors to review businesses with a detailed description. Certain directories also allow visitors to sort and filter businesses based on reviews and ratings. As much as negative reviews can affect your business, positive reviews on an online platform boost your rankings to a greater extent. Requesting reviews from your happy customers, coupled with effective review management on multiple platforms using advanced tools make it easier to stay ahead in the competition. Here’s what you will achieve by listing your site on a local online business directory. Enhanced market presence by listing on multiple local business directories. Increased Customer Base through targeted user traffic. Improved brand identity through word of mouth marketing. Top search engine ranking via organic and inexpensive advertising. Unlimited free site traffic through qualified inbound links. If you wish to make this happen for your business, contact us today at contact@go2pcr.com and we will take care of the rest.

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34 views • 2 slides
Referral Marketing: A Great Way to Build Your Business

Referral Marketing: A Great Way to Build Your Business

With so many companies offering similar products in the modern era, not all the claims made in advertisements attract audiences anymore. Your potential customers will not believe you when you say your product is great. But, they will surely consider you if one of their friends refer you to them. This is why referral marketing has become an integral part of business development strategies nowadays. How do referrals work? When your customers or users suggest others to use your product or service, the message has a certain trust factor attached to it. The referee, or the one who receives these messages, takes an effort to assess your offerings because it is recommended by someone they know. Essentially a form of word of mouth publicity, referral marketing has become a norm in today’s time. Businesses offer a variety of incentives to entice their customers to refer their products/services to people they are connected to. Through referral marketing, businesses get the ability to utilize all kinds of social media and communications platforms including Facebook, Twitter, Instagram, and others. These platforms enable businesses to tap into a seemingly endless pool of potential customers and users – something that every business requires in today’s highly competitive times. How to make sure your customers refer you? The most important thing is to offer a quality product/service that serves value to your customers. No matter how much discount or freebie offers you may give to your prospective customers, they will not refer you if they think you fail to deliver quality. The concept of referral helps you spread your message to a wider audience, but if the end result is not good enough, then the message has no value. If you think your customers are or will be fairly satisfied with your offering, then you can motivate them to share your message with the people they meet or interact with in their daily lives. This motivation can come as a cash voucher, discount coupon or any other giveaway. Keep the referral process very easy, preferably a click or two, so that your users do not get annoyed. Studies suggest that customers do not mind spending 3-4 seconds to refer something to their friends online. Anything more than that, and they are probably doing something else already. Also, carefully identify the Happy Moments in a user’s experience and prompt them to share a referral right at this happy moment. After all, happy customers are the best salesmen for a business! How to make sure the referees consider you? Emphasize that the referral is much more than just a marketing message from you; it is a recommendation from someone they know and trust. Personalize the message with names of the referrer to make sure that the person receiving it takes a moment to process it. Not just the referrer, the referees love to get freebies too! Give them a reason to instantly act on the referral by offering a great discount or any other perk that would encourage them to try your product/service at least for once. If used wisely, then referral marketing can go a long way to attract more audience and entice them to try your offerings. It also cements a rather strong first impression. Good for sales, easy on the pocket – referral marketing and its benefits are here to stay for sure! Here’s what you will achieve by listing your site on a local online business directory. Enhanced market presence by listing on multiple local business directories. Increased Customer Base through targeted user traffic. Improved brand identity through word of mouth marketing. Top search engine ranking via organic and inexpensive advertising. Unlimited free site traffic through qualified inbound links. If you wish to make this happen for your business, contact us today at contact@go2pcr.com and we will take care of the rest.

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31 views • 2 slides

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