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Addressing service complexity and value through network theory: MANY-TO-MANY MARKETING

Addressing service complexity and value through network theory: MANY-TO-MANY MARKETING. Professor Evert Gummesson Stockholm University, Sweden. The opening slide shows that life is dynamic interaction in complex networks of relationships. The 3 Research Pillars of the Naples Forum.

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New service marketing - PowerPoint PPT Presentation

Addressing service complexity and value through network theory: MANY-TO-MANY MARKETING