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New windshield wiper - PowerPoint PPT Presentation

Topic 6: Capturing value in competitive markets

Topic 6: Capturing value in competitive markets. A. Conventional view of imitator/innovator Reverse engineering & imitation Competitive tactics B. Capturing value as an innovator or imitator Co-specialized assets The evolving perspective on the use of secrecy, patents, lead-time

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New windshield wiper - PowerPoint PPT Presentation

Topic 6: Capturing value in competitive markets