'Newsbrand readers' presentation slideshows

Introduction to newsbrands

Introduction to newsbrands. Table of contents. The newsbrands 3 What makes newsbrands different ? 8 Key readership facts 11 Time spent/time of day 19 Engagement, content and attention 22 Effectiveness: context and ROI 27. The market. The market. DMG media

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67% of Twitter visitors are online newsbrand readers

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Newsbrand readers are 43 % more likely to visit Twitter

Newsbrand readers are 43 % more likely to visit Twitter. 6.2 million shared audience. Compared to the average internet user. Source : comScore August 2014.

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