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International Business Strategy, Management & the New Realities by Cavusgil, Knight and Riesenberger

International Business Strategy, Management & the New Realities by Cavusgil, Knight and Riesenberger. Chapter 5 The Cultural Environment of International Business . Cross-Cultural Risk. A situation or event where a cultural miscommunication puts some human value at stake

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Nonverbal signs - PowerPoint PPT Presentation

International Business Strategy, Management &amp; the New Realities by Cavusgil, Knight and Riesenberger

International Business Strategy, Management & the New Realities by Cavusgil, Knight and Riesenberger