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Alternative Logics for Service Science: The Service-Dominant Logic Perspective

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The Emerging Service-Logic Mindset: An Introduction and Global Implications

The Emerging Service-Logic Mindset: An Introduction and Global Implications. Presentation for the Pacific Asian Management Institute PALS Lecture Series July 11, 2006 Stephen L. Vargo, University of Hawaii at Manoa. The Backdrop . Globalization concerns Outsourcing

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Normative marketing goal - PowerPoint PPT Presentation

Alternative Logics for Service Science: The Service-Dominant Logic Perspective

The Emerging Service-Logic Mindset: An Introduction and Global Implications