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Alison Circle Director of Marketing & Strategic Planning Columbus Metropolitan Library

Making Business Intelligence Work for Libraries: How Patron Driven Consumer Research Will Improve the User Experience. Alison Circle Director of Marketing & Strategic Planning Columbus Metropolitan Library . 1. Customer Research: Defines the Market . 1.

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Oclc studies - PowerPoint PPT Presentation

Alison Circle Director of Marketing &amp; Strategic Planning Columbus Metropolitan Library

Alison Circle Director of Marketing & Strategic Planning Columbus Metropolitan Library