'Party web analytics tool' presentation slideshows

How to Measure eCommerce Customer Engagement?

Every eCommerce company knows the importance of customer engagement and its success for the business. The customer engagement can be measured on a campaign by campaign basis with the help of web analytics tool. The tool helps to measure the engagement in depth like the CTR of a particular campaign, bounce rate, new and returning customers etc. The measured results will show the effectiveness of the campaign.

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