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Investigating and preserving the essence of a destination brand - the case of Scheveningen

Investigating and preserving the essence of a destination brand - the case of Scheveningen. Johan van Rekom Erasmus Universiteit Rotterdam. Questions addressed. How can we establish which features constitute the essence of a destination brand?

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Peopleperceive feature - PowerPoint PPT Presentation

Investigating and preserving the essence of a destination brand - the case of Scheveningen