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Person technique - PowerPoint PPT Presentation

CHAPTER 11

CHAPTER 11. DESIGNING DATA COLLECTION FORMS. The Questionnaire Development Process. Implementation. Determine Data Collection Methods. Determine Question Response Format. Prepare Final Copy. Determine Survey Objectives and Constraints. Decide Question Wording. Pretest and Revise.

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Chapter Six

Chapter Six. Chapter Six. Chapter Six. Lecture plan. Primary Data: Qualitative vs. Quantitative Research. A Classification of Qualitative Research Procedures. Figure 6.3 A Classification of Marketing Research Data. Figure 6.3 A Classification of Marketing Research Data. Marketing

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Person technique - PowerPoint PPT Presentation

CHAPTER 11

Chapter Six