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Physical channel structure - PowerPoint PPT Presentation

Chapter 15

Chapter 15. New (and Old) Marketing Channels: . Electronic Marketing Channels and Direct Selling. Major Topics for Ch. 15. What is EMC? Trends in EMC Structure of EMC* Advantages and Disadvantages of EMC* Implications of EMC 6. Direct Selling. Electronic Marketing Channels.

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Part 4

Part 4. Additional Perspectives on Marketing Channels. Chapter 15. Electronic Marketing Channels. Electronic Marketing Channels. Objective 1:. 15. Computers. Technology. Internet. Impact on Design & Management of Marketing Channels. Electronic Marketing Channels.

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Physical channel structure - PowerPoint PPT Presentation

Chapter 15

Part 4