'Pop displays directed' presentation slideshows

MKT 111 Describe and evaluate two (2) POP applications Experience Tradition/tutorialoutletdotcom

FOR MORE CLASSES VISIT www.tutorialoutlet.com Remember the last time you were in a supermarket and, on impulse, bought the bag of chips on the cardboard display in the middle of the aisle? How about the unplanned 12-pack of Cola you picked up from the huge mountain-like display on the end of the aisle? Do you also remember the bottlenecks as you tried to squeeze your shopping cart through the aisles crowded with displays that waved, flashed, bounced, and spoke? If so, you may not be surprised to learn that these point-of-purchase (POP) displays contribute mightily to product sales. You may also not find it surprising that more retailers are "just saying NO" to bigger and flashier

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