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Positioning the foundation of marketing success

There is tremendous and growing competition for the attention span of people in your target market. When you consider how many promotional messages the average person is subjected to in a day, the fact that any of yours get through may seem nothing short of miraculous. All marketers strive to rise above their market's noise level and be heard. What is the best way to do this? The answer begins with Positioning, the creation of a unique market position your customers will recognize and value. Firms that position their companies and products effectively have an advantage when it comes to being seen and heard. During this webinar, Demand Metric will present what Positioning is, why it is so important and how to do it effectively. This webinar is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it. Watch the webinar @ http://www.demandmetric.com/content/webinar-positioning-marketing-success

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