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Corporate Reputation in the Era of Web 2.0: The Case of Primark

Corporate Reputation in the Era of Web 2.0: The Case of Primark. Kana Miyata 5/24/2011. Agenda. Web 2.0 = Opportunities Measuring Online Reputation Corporate Reputation & Branding Case Study: Primark Multiple Choice Question. Web 2.0 = Opportunity. Changed how we communicate on the web

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Pr crisis challenges - PowerPoint PPT Presentation

Corporate Reputation in the Era of Web 2.0: The Case of Primark