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Pretest market - PowerPoint PPT Presentation

Author: Paul Farris and Kusum Ailawadi Marketing Metrics Reference: Chapter 4

New Product Sales Forecasting This module covers the concepts of hierarchy of effects, awareness, availability (ACV%), trial rate, repeat purchase, and intent to behavior translation. Author: Paul Farris and Kusum Ailawadi Marketing Metrics Reference: Chapter 4. Overview. Overview.

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Pretest market - PowerPoint PPT Presentation

Author: Paul Farris and Kusum Ailawadi Marketing Metrics Reference: Chapter 4