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Topic 10:Pricing Practice, The Product Life Cycle and Pricing New Products

Topic 10:Pricing Practice, The Product Life Cycle and Pricing New Products Davies: Chapter 12 and 13 Objectives: At the end of this lecture you should be able to: 1. List the PRICING OBJECTIVES which may be adopted by firms 2. Describe the various COST- PLUS PRICING METHODS which may be used

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Topic 10:Pricing Practice, The Product Life Cycle and Pricing New Products