'Primary sampling units' presentation slideshows

Sample Design

Sample Design. (Click icon for audio). Photographic Example of How Sampling Works. Sampling Terminology. Population or universe Population element Census Sample. Population/Universe. Any complete group People Sales territories Stores Total group from which information is needed.

688 views • 63 slides

PROBABILITY SAMPLING: CONCEPTS AND TERMINOLOGY

PROBABILITY SAMPLING: CONCEPTS AND TERMINOLOGY. Selecting individual observations to most efficiently yield knowledge without bias. What is sampling?. If all members of a population were identical, the population is considered to be homogenous .

1.02k views • 33 slides

Essentials of Marketing Research William G. Zikmund

Essentials of Marketing Research William G. Zikmund. Chapter 12: Sampling Designs and Sampling Procedures. Sampling Terminology. Sample Population or universe Population element Census. Sample. Subset of a larger population. Population. Any complete group People Sales territories

523 views • 33 slides

Sampling Frames and Sample Design Pres. 5

464 views • 22 slides

Sample Surveys

A SURVEY is a method of gathering information from a # of individuals (SAMPLE) in order to learn something about the larger POPULATION from which it is drawn. Sample Surveys. (ELEMENT). POPULATION SAMPLE desired information approximation / estimate

1.03k views • 20 slides