Strategies to control Omnichannel commerce with centralized
Retailers across spectrums are facing a tough time creating brand loyalty. Multiple sales channels, abundant product options and customization options have led to customers being spoilt for choice and becoming highly price sensitive. Competitive pressures are only mounting by the day with the emergence of many players, both big and small, trying to tap the unlimited potential of omnichannel commerce. Product Information Management thus becomes a prerequisite for omnichannel commerce operations. PIM enables a single view of the deluge of product-related content available. This helps in better decision making capability, operational efficiency and omnichannel strategizing. More visit www.questudio.com
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