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Product adopter - PowerPoint PPT Presentation

Consumer and Business Buyer Behavior

5. Consumer and Business Buyer Behavior. ROAD MAP: Previewing the Concepts. Understand the consumer market and the major factors that influence consumer buyer behavior. Identify and discuss the stages in the buyer decision process. Describe the adoption and diffusion process for new products.

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Product adopter - PowerPoint PPT Presentation

Consumer and Business Buyer Behavior