'Product choice' presentation slideshows

Consumer Behaviour

Consumer Behaviour. Based on concepts from . Psychology Sociology Anthropology Marketing Economics. Why do we need to study Consumer Behaviour?. Because no longer can we take the customer/consumer for granted. Failure rates of new products introduced.

734 views • 24 slides

Marketing

Marketing. MBA Electives 2010-2011. The BIG Picture. Consumer Behavior (613), Marketing Research (618), Marketing Engineering (630). execute. Strategic Marketing Planning (601). product. Strategic Brand Management (603). service. STP. Innovation & New Products (625)

510 views • 23 slides

4.5 Greywater is man-made

394 views • 18 slides

474 views • 18 slides

International Marketing

387 views • 16 slides

Motivation

Emerging Markets for GM Foods: An Indian Perspective on Consumer Understanding and Willingness to Pay Satish Y. Deodhar (IIM-A) Sankar Ganesh (IIM-A) Wen Chern (OSU). Motivation. GM inevitability seems to come from: Population growth Productivity plateau Rapid technological advances, and

242 views • 10 slides

Buyer Behaviour

439 views • 10 slides

Buyer Behaviour

112 views • 10 slides

Discrete Choice Modeling

214 views • 6 slides