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Workshop 2: Fundamentals of Marketing

Workshop 2: Fundamentals of Marketing. Dr. Fahmi Abu Al-Rub Vice Dean of Engineering, Jordan University of Science & Technology, Irbid-Jordan. Objectives. Appreciate the Role of the Marketing Department. Introduce New Modern Marketing Theories: Emphasize case studies. Objectives.

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Products research - PowerPoint PPT Presentation

Workshop 2: Fundamentals of Marketing