'Purchase behaviour' presentation slideshows

Contemporary Consumer & Business Ethics Milan 3 - 6 May, 2010 Dr Neil Connon

500 views • 27 slides

Chapter 7: Consumer Behaviour and Brand Buying Decisions

Chapter 7: Consumer Behaviour and Brand Buying Decisions. Contents. Concept of consumer behaviour (CB) with respect to branding Brand perception Changing demographic trends and lifestyles Model of consumer brand buying decision process Various factors affecting consumer behaviour

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Define consumer behaviour. Discuss the broad areas of its application in marketing.

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

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Describe the nature, scope and areas of application of consumer behaviour models.

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

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Describe the stages in the perceptual process and discuss various senses that determines how we respond to products.

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

74 views • 5 slides

Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style.

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

74 views • 5 slides

Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

69 views • 5 slides

Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers.

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

80 views • 5 slides

Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

69 views • 5 slides

How does the micro-economic model explain the decision process of a consumer What are the shortcomings of the model

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

71 views • 5 slides

How learning differs from other forms of communication Distinguish between the instrumental learning and the classical l

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

61 views • 5 slides

How the purchase stage is completed in the buying process Also explain the buyers complaint behaviour and the marketers

www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040 Consumer Behaviour 1. Define consumer behaviour. Discuss the broad areas of its application in marketing. 2. Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. 3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. 4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches. 5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers. 6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour? 7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search. 8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response. 9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model? 10. Describe the nature, scope and areas of application of consumer behaviour models. www.answersheets.in info.answersheets@gmail.com info@answersheets.in 91 95030-94040

80 views • 5 slides