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Social CRM Best Practices How-To Guide

Executive Summary Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively. This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company. Read this 9-page guide to learn: The definition of social customer relationship management (CRM) The main functions needed for social CRM The vendor landscape for social CRM Social CRM best practices Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.

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