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Regional subcultures - PowerPoint PPT Presentation

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5. CHAPTER. THE CHANGING AMERICAN SOCIETY: SUBCULTURES. 5- 1. The Nature of Subcultures. A subculture is a segment of a larger culture whose members share distinguishing values and patterns of behavior. Identification with a Subculture Produces Unique Market Behaviors. 5- 2.

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5. CHAPTER. THE CHANGING AMERICAN SOCIETY: SUBCULTURES. The Nature of Subcultures. A subculture is a segment of a larger culture whose members share distinguishing values and patterns of behavior. Identification with a Subculture Produces Unique Market Behaviors. Ethnic Subcultures.

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Regional subcultures - PowerPoint PPT Presentation

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