Air Care Market to Witness US$11.7 bn Increase In Terms of Revenue by the end of 2021
SC Johnson & Son, Inc., Reckitt Benckiser Plc., and Procter & Gamble Co. held a collective share of 60% for air care products in 2014. While they do hold the majority of the market value together, the number of regional players offering air care products is still very high. Most of the manufacturers of air care products are beginning to focus on attractive market segments such as candle air fresheners. This is due to a growing concern over environmental issues and the consequent reduction in the use of aerosols and sprays.
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