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Making the Right Call: Effective Lapsed Donor Reactivation Strategies using Telemarketing

Making the Right Call: Effective Lapsed Donor Reactivation Strategies using Telemarketing. Randy Brewer AGRM 99 th Annual Convention. Who are Lapsed Donors?. Lapsed 1 = 25-36 months with no gift Lapsed 2 = 37-48 months with no gift Lapsed 3 = 49-60 months with no gift

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Making the Right Call: Effective Lapsed Donor Reactivation Strategies using Telemarketing