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Cross Marketing in Swiss Tourism: Manus Manum Lavat

Cross Marketing in Swiss Tourism: Manus Manum Lavat. Prof. Dr. Cary Steinmann Dr. Michael J. Kendzia. Introduction. A widespread use of Switzerland as a brand has been observed in recent years. Introduction. The paper sets out the role of cross-marketing in Swiss tourism.

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99 views • 9 slides

World’s Most Reputable Countries

If you are looking to visit some of the world’s most reputable countries, then Scandinavia should be on top of your list. The three Scandinavian countries are considered the most ethical countries with high transparency & low corruption, and also the countries with the most progressive social & economic policies. Generous social benefits, moderate holiday policies, and gender parity are mentioned as some of the factors behind Scandinavia’s top score.

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80 views • 6 slides

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Reputable countries - PowerPoint PPT Presentation

Cross Marketing in Swiss Tourism: Manus Manum Lavat

World’s Most Reputable Countries