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Expanding Direct Marketing in Emerging Markets: Methodological Approach and Cultural Value Analysis

Expanding Direct Marketing in Emerging Markets: Methodological Approach and Cultural Value Analysis. Richard MICHON Ted Rogers School of Management, Ryerson University, Toronto Atul TANDON CEO, Tandon Institute, Bellevue, WA. Outline. Managerial Issues Literature Review Research Objectives

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Research methodology setting - PowerPoint PPT Presentation

Expanding Direct Marketing in Emerging Markets: Methodological Approach and Cultural Value Analysis