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Retail stores planned - PowerPoint PPT Presentation

The Many Faces of Retailing: In-Store, Direct, and Internet

16. The Many Faces of Retailing: In-Store, Direct, and Internet. 16. The Many Faces of Retailing: In-Store, Direct and Internet. Objectives. 1. Explain the role played by retailing in the marketing mix. 2. Outline the decision framework for retailing.

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Retail stores planned - PowerPoint PPT Presentation

The Many Faces of Retailing: In-Store, Direct, and Internet