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Sample selection error auspices - PowerPoint PPT Presentation

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr.

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr. Alhassan G. Abdul-Muhmin. Overview of Survey Research Reference: Zikmund & Babin, Ch. 8. Learning Objectives. At the end of this chapter you should be able to:

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Sample selection error auspices - PowerPoint PPT Presentation

King Fahd University of Petroleum &amp; Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr.

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 - Marketing Research Dr.