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Segmented gravity programs - PowerPoint PPT Presentation

Market Segmentation: Heterogeneity of consumers with respect to shopping and spending behavior.

Market Segmentation: Heterogeneity of consumers with respect to shopping and spending behavior. Consumers are different from each other. And they respond differently to:. Stores that are different from each other. Market Segmentation: Why is it Important?. Merchandising. Supermarket design.

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Segmented gravity programs - PowerPoint PPT Presentation

Market Segmentation: Heterogeneity of consumers with respect to shopping and spending behavior.