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Selecting specific promotional activities - PowerPoint PPT Presentation

Chapter 12

Chapter 12

Chapter 12. The Promotion Strategy. Developing a Promotion Strategy. 12.1. Budgeting and Implementing Promotional Plans. 12.2. 12.1. Explain the role of the promotion strategy. Explain how to formulate promotion plans. Describe considerations for putting together a promotional mix.

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539 views • 51 slides
Chapter 12

Chapter 12

Chapter 12. The Promotion Strategy. Developing a Promotion Strategy. 12.1. Budgeting and Implementing Promotional Plans. 12.2. 12.1. Explain the role of the promotion strategy. Explain how to formulate promotion plans. Describe considerations for putting together a promotional mix.

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519 views • 50 slides
Explain the role of the promotion strategy. Explain how to formulate promotional plans.

Explain the role of the promotion strategy. Explain how to formulate promotional plans.

Section Objectives. Explain the role of the promotion strategy. Explain how to formulate promotional plans. Identify considerations for putting together a promotional mix. Describe the elements of a promotional mix. The Main Idea.

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661 views • 46 slides
Explain the role of the promotion strategy. Explain how to formulate promotional plans.

Explain the role of the promotion strategy. Explain how to formulate promotional plans.

Section Objectives. Explain the role of the promotion strategy. Explain how to formulate promotional plans. Identify considerations for putting together a promotional mix. Describe the elements of a promotional mix. The Main Idea.

★ ★ ★ ★ ★

468 views • 46 slides
Explain the role of the promotion strategy. Explain how to formulate promotion plans.

Explain the role of the promotion strategy. Explain how to formulate promotion plans.

12.1. Explain the role of the promotion strategy. Explain how to formulate promotion plans. Describe considerations for putting together a promotional mix. Describe the elements of a promotional mix. Section 12.1 Developing a Promotion Strategy. The Role of Promotion Strategy. Key Term.

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299 views • 28 slides

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