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Setting advertising objectives - PowerPoint PPT Presentation

Chapter Fifteen

Chapter Fifteen. Advertising and Public Relations. Advertising and Public Relations. Topic Outline. Advertising Objectives Budget Strategy Effectives Public Relations Role and impact Tools. The Promotion Mix. Promotion Mix Advertising Publicity Packaging Direct marketing

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Chapter 15 & 16

Chapter 15 & 16. Advertising and Public Relations (CH15) Sales Promotion (Chapter 16). What is Advertising?. Advertising is Any Paid Form of Nonpersonal Presentation and Promotion of Ideas, Goods, or Services by an Identified Sponsor. Major Advertising Decisions. Message Decisions

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THE WORLD OF ADVERTISING

THE WORLD OF ADVERTISING. ADVERTISING. Advertising may be defined as the process of buying sponsor-identified media space or time in order to promote a product, service or an idea.

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440 views • 19 slides

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Setting advertising objectives - PowerPoint PPT Presentation

Chapter Fifteen

Chapter 15 &amp; 16

THE WORLD OF ADVERTISING

Chapter 15 & 16