Millennial Age Mantras for Retail Using the Beacons
There are a lot of interesting discussions on how beacons help capture customer movement patterns, behavior & histories, overall footfall trends, seasonal variations and a whole array of other parameters that are strategically important to the retail segment. It is also acknowledged how Beacons also blend in into an ecosystem powered by business intelligence & analytics and making the data captured instrumental in triggering relevant messages & notifications to customers when they are inside the store or in the mall or in the vicinity for truly personalized user experiences. Promotional offers & deals propagate correctly in sync with the beacons. Beacons go beyond these obvious approaches to power more than what meets the eye. Read more at: http://www.nirvanapps.com/blogs/millennial-age-mantras-for-retail-using-the-beacons/
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