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Social cultural environment - PowerPoint PPT Presentation

1 Introduction to Organizational Behavior

1 Introduction to Organizational Behavior

1 Introduction to Organizational Behavior. Learning Objectives. Define organizational behavior and explain how and why it determines the effectiveness of an organization

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801 views • 32 slides
The Marketing Environment, Ethics, and Social Responsibility

The Marketing Environment, Ethics, and Social Responsibility

Chapter 3. The Marketing Environment, Ethics, and Social Responsibility. Objectives. Identify the five components of the marketing environment. Explain the types of competition marketers face and the steps necessary for developing a competitive strategy.

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519 views • 24 slides
Chapter 7

Chapter 7

Chapter 7. Serving Global Markets. Chapter Objectives. Describe the importance of international marketing from the perspectives of the individual firm and the nation. Identify the major components of the environment for international marketing.

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241 views • 23 slides
Internal Risk s and threats

Internal Risk s and threats

Internal Risk s and threats. Security Breaches Hackers vs Insiders. 2005 survey done by the U.S. Secret Service in conjunction with CERT

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309 views • 19 slides
MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 3 Gathering Information and Scanning the Environment. Kotler Keller. MIS Probes for Information. What decisions do you regularly make? What information do you need to make these decisions? What information do you regularly get?

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337 views • 15 slides
International Marketing

International Marketing

International Marketing. Market Screening for Clothing product. Market Screening . Introduction Region and Country Identification Preliminary Screening Demographic & Physical Environment Political Environment: Economic Environment: Social/Cultural Environment: In depth screening

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249 views • 11 slides

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