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Social media integration survey - PowerPoint PPT Presentation

From Co-creation to Structural Collaboration

Slideshow about From Co-creation to Structural Collaboration by Tom De Ruyck

302 views • 26 slides

From co-creation to collaboration

Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.

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310 views • 26 slides

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Social media integration survey - PowerPoint PPT Presentation

From Co-creation to Structural Collaboration

From co-creation to collaboration