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Social representation theory - PowerPoint PPT Presentation

Explain the formation of stereotypes and their effect on behaviour .

Stereotypes. A stereotype is defined as a social perception of an individual in terms of membership or physical attributes. It is a generalisation that is made about a group and then attributed to members of that group. . Explain the formation of stereotypes and their effect on behaviour .

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Social representation theory - PowerPoint PPT Presentation

Explain the formation of stereotypes and their effect on behaviour .