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An Empirical Examination of Factors Affecting Adoption of an Online Direct Sales Channel By Small and Medium-Sized Enter

An Empirical Examination of Factors Affecting Adoption of an Online Direct Sales Channel By Small and Medium-Sized Enterprises. By Xiaolin Li . Economic Contributions of SMEs. UK, 70% of the workforce (Notman 1998). Ireland, 99.4% of all enterprises (Forfas 1999).

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An Empirical Examination of Factors Affecting Adoption of an Online Direct Sales Channel By Small and Medium-Sized Enter