Today, the market needs MBA graduates that are more rooted in concrete industry need. However, many B-schools still make the mistake of churning out specialized courses on the basis of the latest trends, usually taking their cues from the media instead of an actual industry need. Fortunately, a few reputed business schools, like WeSchool, see market creation as a sociological network building process, requiring harmonization of multiple stakeholders. To offer true flexibility and inculcate a competitive set of skills which the future managers will require, specializations must not be based on speculations or journalistic representations, believes Dr. Uday Salunkhe, Group Director, Welingkar Institute of Management Research and Development (WeSchool). Instead, he says, they ought to be tailored to measurable industry needs and longstanding industry relationships.
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