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Chapter 6 Recovering From and Winning Back the Angry Customer

Chapter 6 Recovering From and Winning Back the Angry Customer. Objectives Describe the five types of customers who defect and why they do so Describe the various types of feedback survey instruments Identify ways to recover from an angry customer Identify the key points of a win-back message.

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Specifications issues - PowerPoint PPT Presentation

Chapter 6 Recovering From and Winning Back the Angry Customer