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FOR MORE CLASSES VISIT www.tutorialoutlet.com Sports Equipment Analytical Resources In order to make intelligent and forward-looking decisions on how and when to start, grow and revise market strategies, companies must engage in market research. Two forms exist, primary and secondary data sources. Primary data is collected directly from the consumer or product user. This research may in the form of surveys, interviews, observation or experiments. Secondary data is collected from sources that have collated data from previous research and for purposes other than those of the firm. This data may be published financial data, industry statistics, or government reports, to name a few examples.
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