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Retail Formats and the Myth of Shopper Loyalty

SMU/Cox November 4, 2005. Retail Formats and the Myth of Shopper Loyalty. Professor Edward Fox W.R. and Judy Howell Director JCPenney Center for Retail Excellence. Old Paradigm. Location, Location, Location! Virtually every study of consumer shopping behavior has concluded that:

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Retail Formats and the Myth of Shopper Loyalty