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Transmedia Storytelling on MICE tourism

My presentation at the 2nd Forum of Meeting Tourism or how Transmedia Geo-located Storytelling can help to improve the MICE (Meetings, incentives, conferences, and exhibitions, or Meetings, Incentives, Conferences, and Events) Tourism experience. Complementary presentation to "Storytelling, Events, Experiences (Designing Emotions)"

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Storytelling brings - PowerPoint PPT Presentation

Transmedia Storytelling on MICE tourism