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chapter 4 MARKET SEGMENTATION, TARGETING AND POSITIONING

part two: making sense of markets. chapter 4 MARKET SEGMENTATION, TARGETING AND POSITIONING. an opening challenge. You are the marketing director of a loss-making brewery. You need to develop new products to revitalise the business but you do not have the resources to launch a full range.

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Strategiesaq - PowerPoint PPT Presentation

chapter 4 MARKET SEGMENTATION, TARGETING AND POSITIONING