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The Strategy of International Business Chapter 12

The Strategy of International Business Chapter 12. 12-1. The Firm as a Value Chain. Primary Activities:

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Corporate-level: A plan to use and develop core competencies so that the organization

Strategy. Corporate-level: A plan to use and develop core competencies so that the organization can not only protect and enlarge its existing domain but can also expand into new domains The responsibility of corporate-level managers and the heads of divisions. Strategy.

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222 views • 12 slides

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Strategy low - PowerPoint PPT Presentation

The Strategy of International Business Chapter 12

Corporate-level: A plan to use and develop core competencies so that the organization