MKT 607 GCU WEEK 5 DISCUSSIONS
Just Click on Below Link To Download This Course: URL= https://www.tutorialsexperts.us/product/mkt-607-gcu-week-5-discussions/ MKT 607 GCU Module 5 Discussion 1 Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on “Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study” for reference. MKT 607 GCU Module 5 Discussion 2 Regarding “Make Your Dealers Your Partners,” why do you think the Caterpillar system works?
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