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Table 10 3 typology - PowerPoint PPT Presentation

PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10

PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10. Donna J. Hill, Ph.D. Service Marketing Spring 2000. Servicescape. Physical facility ---(interior & exterior) Ambient conditions ---(temp. colors, noises, smells) Other tangibles. Table 10-1 Elements of Physical Evidence.

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Table 10 3 typology - PowerPoint PPT Presentation

PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10