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Target selling price - PowerPoint PPT Presentation

Chapter 12: Pricing Strategy for Business Markets

0. Chapter 12: Pricing Strategy for Business Markets. Pricing decision is multidimensional. Demand Cost Competition Profit Customer usage patterns. Key Components of the Price-Setting Decision Process. 0. Fig. 12.1. Set Strategic Pricing Objectives. Estimate Demand and the

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Target selling price - PowerPoint PPT Presentation

Chapter 12: Pricing Strategy for Business Markets