'Television copy' presentation slideshows

COPYWRITING

COPYWRITING. MCD 1073 PRINCIPLES OF ADVERTISING. COPYWRITING: THE LANGUAGE OF ADVERTISING. Words + picture = creative concept Expressed in an attention-getting and memorable phrase Finding the magic word is a job for copywriters. COPYWRITING: THE LANGUAGE OF ADVERTISING.

4.41k views • 22 slides

COPYWRITING

COPYWRITING. MCD 1073 PRINCIPLES OF ADVERTISING. COPYWRITING: THE LANGUAGE OF ADVERTISING. Words + picture = creative concept Expressed in an attention-getting and memorable phrase Finding the magic word is a job for copywriters. COPYWRITING: THE LANGUAGE OF ADVERTISING.

377 views • 22 slides

Copywriting (Continued)

Copywriting (Continued). Lecture 24. Recap. Chapter Key Points Copywriting: The Language of Advertising Copywriting for Print. How to Write Radio Copy. Must be simple enough for consumers to grasp, but intriguing enough to prevent them from switching the station

486 views • 14 slides

Chapter 12 Copywriting

644 views • 8 slides