The ever-changing digital space and its effect on Search
Search has been the cornerstone of digital technology with breakthrough innovations transforming the way information is relayed and presented to users who are searching for anything from clothes to hi-tech gadgets all around the world. Perhaps every advancement that has been made in the name of technology, has been done to improve the way information is accessed that is both relevant and easy to understand. However, in recent time, traditional search and content strategies are being metamorphosed into more sophisticated paradigms where technology is becoming ever more personal in our daily lives. Let us have a look at the various ways in which search technology is evolving and how new innovations are demanding digital marketers to look at content with a whole new perspective.
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